How to Use Article Marketing to Drive Traffic to Your Site

Attraction marketing is the new way that people are building their businesses online, whether it be network marketing, affiliate marketing, internet marketing or just about any other home based business. The key to attraction marketing is providing valuable information upfront so that people come to you and want to do business with you. Article marketing is the best free marketing tool on the Internet today. Here are some valuable tips that will help you energize your article marketing, driving more people to your site and establishing you as someone people want to do business with.

Tips to Energize Your Article Marketing:

1. Use powerful titles. No matter how great article might be, if your title doesn’t grab people’s attention, then it won’t get read. So learn how to create a compelling title that communicates the gist of the article and what the reader will gain by reading it. No hype, just value. Your article title should be to the point, benefit-focused, thought-provoking, and intriguing. They must also be keyword-rich so your articles will rank well with the search engines.

2. Provide Valuable Content. Always remember your purpose in writing the article. That is to share valuable information with your target market thereby gaining their trust and establishing yourself as a solutions provider. Learn how to write effectively and address the needs of your target market. It’s always helpful to have a colleague or friend read your article to give you feedback. Make sure your article is well-written, concise, typo-free, and above all, informative.

3. Submit Your Article to More Than One Site. You may be writing some great articles and putting them on some popular places like Squidoo or Hubpages. You might be bookmarking your aticles at one or several of the social bookmarking sites. But have you thought about how much more traffic you can generate if you submit your article at various sites? There are some great article submission sites that are free and can help you increase traffic to your blog or website. Ezinearticles and Article99 are just two examples. Google “free article submission sites” and you’ll find a wide range of possibilities.

4. Write a Great Resource or Author’s Box. Once people have read through your article, if they like it they will read the information about the author. That author’s box should include a short bio as well as contact information (email, website, telephone number). This is where you brand yourself so make sure your personality and spirit shine through. Include a powerful call to action and consider offering freebies (e.g. a free ebook, newsletter or consultation) to compel people to visit your site.

5. Measure Your Results. Visit the sites where you post your articles to determine your open and conversion rate. If your open rate is not very impressive, you have to improve your article titles. If people are reading your articles but not clicking on your author, then there could be several issues at work. You might need to improve the content of your articles, shorten the length of your articles, or make your articles more focused on the needs of your target market. You might also need to improve your author box to make it more enticing.

Submitting your articles online gives you FREE publicity. It allows you to position yourself as an expert in your field and build credibility with your target market. And if you do it well, namely write a great article with a compelling title and author’s box, you will drive more traffic to your website.

Take the necessary steps to learn how to do article marketing and attraction marketing. It will benefit you for a lifetime.

Cindy Schulson is an attraction marketing and home business coach. She helps entrepreneurs learn how to harness the power of the internet to work smart and create solid, lasting business relationships. Visit www.homebusinesswins.com to learn more or contact her directly at 619 318 8688 or cindy@homebusinesswins.com for a complimentary consultation.