How to Create a Professional Online Presence

If you are trying to build your internet presence but aren't sure what to do or aren't achieving the kind of results you would like, there are three key things you should do to ensure you build a good reputation and solid foundation for your online success.

Sadly, the people who tried building their businesses offline by talking to everyone they meet (whether they are interested or not), are doing the same thing online. I'm not saying don't approach people you know and ask for referrals or share your business/products/services with them. But how often do you go up to people and just start telling them about your business without first getting to know them and letting them get to know you? Hopefully not very often. So why would you do that with people you meet online?

If you're very new to internet marketing, and have not yet heard the term"attraction marketing", then that is a great starting point to build knowledge and understanding. In a nutshell, attraction marketing involves leveraging the Internet to attract qualified people to you by providing valuable information that meets your target market's needs.

You will want to learn as much as you can about the effective ways to do attraction marketing. As a start, here are three things students of attraction marketing should do to create a positive and lasting Internet presence.

Be committed to learning everything you can about internet and attraction marketing. There is a ton of great information on social networking sites like Hubpages and Squidoo.

Anyone who is serious about their business should also join a training program to learn the skills required to be successful. Yes, you can read hubs and other helpful articles and try to find your way. If you take this route, you will spend months surfing around trying to put all the pieces together.To accelerate your learning and get you earning income much faster, invest in a good internet marketing training program.

Attraction marketing is all about creating value for your target market so they approach you and initiate the business relationship. Ultimately, people are going to be attracted to those who have credibility.

So how do you achieve credibility in the online world? By presenting yourself as a professional who is willing and able to help people with their needs. You lose credibility when you flash your products and services in people’s faces. Instead, brand yourself as someone of value, and let your products and services take a backseat. Come from an honest place of wanting to help others, and your credibility will shine through.

And when people perceive you as someone with credibility and integrity, it will naturally follow that they will want to do business with you. That might not mean they will join your team (right away or in fact ever). But it will mean that you can work together and support one another to reach your goals. Which brings me to the 3rd C.

Interacting with others is at the heart of what Web 2.0 is all about. By connecting with people online, we not only shape the face of the Internet, but we can build a community of collaboration and mutual support.

There are many ways to collaborate with people online. One simple way is to share valuable content and information. Another way is to comment on other people's content. Meeting people on social networking sites and getting to know them is another excellent opportunity for collaboration.

Obviously you aren’t going to talk with everyone, but you will come across people with whom you would like to take things to the next level. It might be someone who’s advice you are seeking, or someone you genuinely think you can help. Or it might be someone you would like to partner with in some way.

For instance, I have been a guest presenter on other people's teleseminars. I am also in the midst of several joint venture projects with other business coaches and marketing professionals. We share the same target market and provide complimentary services for our clients.

There is no end to how you can create powerful collaborations that benefit you and your clients.